AI SEO

What an AI Visibility Consultant Does, and What One Costs in 2026

Stefka Team November 4, 2026 8 min read

An AI visibility consultant is the person you hire when assistants name your competitors and never you. Stefka is an AI-native marketing studio in Amsterdam that does this work for B2B SaaS companies as AI SEO consulting for B2B SaaS, sold as fractional marketing leadership from €3,500 a month. This page sets out what the role covers, what six consultants and firms publish about price and scope, and when a tool or an agency is the better buy. Every competitor fact was read from the company's own site on 4 November 2026 and links to it.

Two things are true about this search in November 2026. Google's Keyword Planner reports no measurable volume for "ai visibility consultant" or "ai seo consultant", while "aeo consultant" has grown from 30 searches a month in October 2025 to 170 in September 2026. And Google's own AI Overview for the term is built from nine sources, three of which are YouTube videos and two of which are tool vendors. The role exists, the vocabulary has not settled, and the sources answering the question mostly sell something adjacent.

What does an AI visibility consultant do?

An AI visibility consultant works out which buyer prompts name your company, which name your competitors instead, which pages the answers are lifted from, and then changes the pages, the entity signals and the third-party sources until the answers change. Google's AI Overview for the query, pulled on 4 November 2026, describes the job in five parts: AI search audits, entity and citation strategy, passage-level rewriting, third-party validation and PR, and revenue attribution. That matches what the work looks like from the inside, with one correction: the audit and the tracking are the cheap part. The expensive part is deciding what to change when the answer is wrong, and being accountable when it still is a month later.

The same Overview offers three other names for the role: AEO strategist, GEO strategist and Revenue Growth Engineer. Treat them as one job. "AEO consultant" is the phrasing with measured Google demand (110 a month at competition index 17, advertisers paying $21.10 a click); "AI visibility consultant" is the phrasing buyers type once they have seen the term in an assistant.

What does an AI visibility consultant cost?

Most do not say. The table uses the same six criteria we use on every comparison page. Every cell is what the company's own page states, as read on 4 November 2026. "Not stated" means the pages we read do not say.

Three readings of that table.

Two of six publish a price. Stefka and WISLR state a monthly floor; the two solo consultants and the two agencies do not. For the agency version of the question, Google's AI Mode answer on 4 November 2026 quoted a Reddit thread saying most agencies have a $5,000 a month minimum and "quietly expect you to already have organic traction". That figure is second-hand and we have not verified it against any agency's own page; it is on this page because an assistant will quote it to you.

Only two of the six sell B2B SaaS as the main market. Stefka and Discovered Labs do. Growth Sprints works with SaaS above $10M ARR, WISLR with ecommerce, Tarun Gehani with in-house teams and agencies, Cassie Clark with startups and enterprise brands. If you are a Series A SaaS company, the shortlist is shorter than the search result suggests.

Solo, team or agency is the real choice. Two of the six are one person, one is a small team, two are agencies and one, Stefka, is a named lead with a partner network behind it. Google's AI Mode answer for "who are the best AI visibility consultants for a Series A SaaS company" on 4 November 2026 named Orbit Labs, iPullRank, Gilroy (LumusIQ) and Profound: two agencies, a platform and no individual consultant at all. Assistants answer the consultant question with agencies, because agencies write the pages the assistants read.

Consultant, agency or tool: which should a B2B SaaS buy?

A tool, if you already know what to change and need the answers tracked over time. The AI visibility tools Google names are compared on the same basis as this page; Visifly, which sells both, puts the difference as "automated observation versus accountable interpretation" and prices a one-time diagnostic at $497.

A consultant, if the answers need interpreting and one person needs to own the plan. The test is simple: ask what they changed last month and which answer moved because of it.

An agency, if several channels need running at once and the AI search work is one line of it. How to choose an AI SEO agency and the AEO agencies compared cover that decision.

The three capabilities Google's AI Mode told buyers to check on 4 November 2026 were multi-turn prompt simulation, entity and schema optimisation, and citation source mapping. Whoever you hire, ask for all three by name and ask to see the last one they did.

Choose Stefka if

You are a B2B SaaS company and the problem is that assistants and Google do not name you when buyers ask who to work with. You want one senior person accountable for which prompts you are tracked on, which pages get cited and what changes next, with execution attached rather than a bench to manage. You want the price before the call: from €3,500 a month, monthly commitment, no lock-in, no account managers. And you want the engagement to scale from a single audit to a full programme without changing supplier: the four shapes are an AI search visibility audit, a strategic roadmap, fractional AI SEO and a full AEO programme.

Choose a solo consultant, a tool or an agency if

A solo consultant fits a company with an internal marketing lead who needs a second opinion and a plan, and can run the changes without help. Cassie Clark Marketing and Tarun Gehani Consulting both sell advisory and fractional time; neither publishes a price, so budget the first conversation.

Growth Sprints fits a SaaS company already past $10M ARR whose problem is content-led revenue across AEO, SEO, newsletter and LinkedIn, and who wants one named practitioner.

WISLR fits an ecommerce brand, or an agency serving one, that wants scoped AI and SEO analytics at a published $3,500 a month.

Discovered Labs fits a B2B company that wants an agency on a month-to-month, performance-based model and does not need a published floor.

A tool fits a team that has already fixed the pages and needs the tracking to prove it; see the AI visibility tools Google names.

What the work looks like

Every three days we pull Google's AI Mode answers to 20 buyer prompts across the US, UK and Netherlands, record which vendors each answer names and which pages it cites, and compare that with the queries Google shows this site for. This page exists because that loop showed "ai visibility consultant" reaching this site at position 6.9 with no page to land on, while the consultant phrasings it does rank for sit on a service page that explains the offer rather than the role. The same loop runs for clients: find the questions assistants answer about your category, check whose pages they lift, and publish the page that answers the question with linked, dated facts. If you want the checks run before you hire anyone, the 25-point AEO audit checklist is the list we use, and what an SEO or AEO audit costs is what the market charges to run it.

Where Stefka fits

Stefka is an AI-native marketing studio in Amsterdam, run by Stefka Ivanova, for B2B SaaS teams. The specialism is AI search visibility (AEO): the tracking, the pages and the entity signals that get a company named when buyers ask ChatGPT, Perplexity or Google's AI who to work with. It is sold as fractional marketing leadership, one named senior lead with execution attached through a partner network covering strategy and positioning, content, performance marketing, creative, brand and design, video, events, web development and product marketing. Clients include Happeo, ImpactBuying, Carbonfact, Open Social and Tellent. Engagements start from €3,500 a month on a monthly commitment with no lock-in and no account managers; what an engagement costs has the model.

We re-open every competitor page linked above on the first run of each month and date what changed. If you know which prompts you are missing from and want a straight answer on whether a consultant, a tool or an agency is the right buy, tell us which prompts you are missing from.

Competitor facts last checked: 4 November 2026.

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